About Us

Since 2003, we've been Fargo-Moorhead’s trusted source for expert auto detailing and vehicle protection. Locally owned and proud to call this community home, we’ve detailed and protected over 30,000 vehicles with the same care and attention we’d give our own.

A person is applying tinted glass to a car window.
A black square on a white background.
A blue truck is parked in front of a building that says straight line detailing.

At the heart of our business is a passion for cars and a commitment to quality. Whether it's premium auto detailing, paint protection film, automotive window tinting, ceramic coatings, or auto glass replacement, we use top-tier products and proven techniques to make your vehicle look its best and stay protected for the long haul.


What sets us apart? It’s the pride we take in every job—big or small. We’re not just in the business of making cars shine—we’re in the business of earning your trust, one vehicle at a time.



Let us help you protect what drives you.


Owner and founder Kevin Smith started Straight Line Detailing in 2003, turning his love for cars—and years of drag racing as a hobby—into a full-time business. Born and raised in Moorhead, MN, Kevin’s proud to still call it home. He’s married and a busy dad to two daughters who are always on the move with basketball, volleyball, and figure skating.


When he’s not working on vehicles or cheering on his girls, Kevin enjoys time with family at the lake, fishing, golfing, or playing men’s league hockey.


For Kevin, detailing isn’t just about making a car look great—it’s about taking pride in every job and making sure every customer drives away happy.

Get a Quote

CALL (701) 365-0010